Zomato not allowing users to renew Pro membership

Zomato is not allowing users to renew or sign up for 'Zomato Pro' and customers are complaining about it on social media. The food delivery platform replied to one of the complaints and said that Zomato Pro is not available because they're working on a new experience for its users.

The program was hit because it allowed users to avail a lot of big discounts while ordering food online as well as when dining out. Currently, active pro users will continue to receive benefits from the program but renewals or new memberships will no longer be allowed, said a Zomato spokesperson.

Twitter users expressed dismay at Zomato's decision.



"RIP (rest in peace) Zomato pro. Gonna miss you," one user wrote.

"Nobody will order without pro," another commented. "Who will pay 100+ in delivery charges?"





"Many times I have asked regarding renewal of PRO program in Chennai," a third person commented. "But getting only a readymade copy paste response. Deleted Zomato App. Thank you."

Many customers have also said that they will now switch to other rival platform, like Swiggy.

"Back in the day, I was using Zomato to just look at menus of different restaurants, but their Pro Plus service was so good that I had to choose it over Swiggy," they said. "Now that Zomato has ended its Pro Plus program, back to using it as a menu app. Hey Swiggy, here I come."

Zomato's announcement also came amid its efforts to fix its loyalty programs. Meanwhile, the company has assured it users that it will get back to them about any updates regarding the program.

As per sources, Zomato is also considering restructuring itself on a larger level.

In some news sources, Zomato founder Deepinder Goyal had also thought of having multiple CEOs and had communicated the idea in an internal memo in July. This was of particular importance after shareholder went ahead with it's acquisition of grocery delivery Blinkit.