Word of the day: Accismus
Today's word of the day 'accismus' describes the act of pretending not to want something that one actually desires.

Type
NounPronunciation
AK-siz-muhsMeaning of Accismus
Accismus is a rhetorical or behavioural form of irony in which someone feigns disinterest in something they actually want.Accismus – Origin
The word traces back to Greek rhetoric, where it described a deliberate pose of refusal. In classical writing and drama, characters often used accismus to appear modest, cautious, or emotionally distant, even when desire was obvious beneath the surface.Did You Know?
Accismus frequently appears in literature and politics. A character might decline praise to seem humble, or a leader might “reluctantly” accept power to appear selfless. The strategy creates an image of restraint while quietly achieving the desired outcome.Accismus in Everyday Life
We see accismus in small social rituals — declining a second helping before accepting it, pretending not to care about praise, or acting surprised by an opportunity we were secretly hoping for. It’s often rooted in modesty, social etiquette, or the desire not to appear overly eager.Accismus – Usage
- Her polite refusal of the award felt like pure accismus; she had worked years for that recognition.
- He practiced accismus, insisting he wasn’t interested in the promotion he had been campaigning for.
Accismus – Synonyms
Feigning, coyness, false modesty, pretenseAccismus – Antonyms
Candor, sincerity, openness, directnessThe Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.