WhatsApp's stunning 3D ad in London leaves many impressed

WhatsApp this week launched a 3D billboard at Piccadilly in London to highlight its privacy features, and the stunning 3D technology is capturing a lot of eyeballs.

The video of the ad shared online shows it evolving from the facade of the surrounding buildings. People at different floors all shut the windows and it evolves into a vacant place encased by steel shutters. A WhatsApp voice note then goes into a heavy steel safe - implying your messages are safely encrypted.

On Twitter, it was shared by social media consultant Matt Navarra. "This is @WhatsApp’s wild new ad in Piccadilly Circus, London watch to the end,” he wrote.


A lot of people were impressed with the ad, some even from those who do not think highly of WhatsApp.

"Amazing animation. Is this the future of space advertising?" wrote a user about the 3D animation.

But some, though, were sceptical about WhatsApp-parent Meta's claims on privacy. " When did Meta start advertising with privacy in mind?" asked a user.

Others paid a left-handed compliment. "When a company goes this heavy into promoting their privacy I get suss. It's a cool ad, but why? They've obviously felt a pinch somewhere," wrote a user.