What is BharatMatrimony 'scam'? Married woman calls out India's biggest matrimony company
Swati Mukund, a married woman with a significant Instagram following, exposed BharatMatrimony for featuring her image on a fake profile within their premium service. Mukund expressed her shock and warned users about the platform's authenticity, em...
By ET Online |
BCCL
BharatMatrimony, one of India's leading matrimonial platforms, is now embroiled in a huge controversy after a married woman's photo appeared on its elite subscription service under a fake profile.
The woman, Swati Mukund, called out the platform on Instagram, labelling it “BharatMatrimony Scam.”
“More acrimony than matrimony, I guess!” she wrote alongside the video. The video has went viral on the app, garndering over 1 million views with
Mukund, who has more than two lakh followers, made a video with her husband where she calls out the company to prevent the app from using their photo to falsely claim that they had met on BharatMatrimony.
“So, this is a post on India's number 1 and supposedly most trusted matrimonial app, BharatMatrimony," said Mukund. A screenshot from the app appears in the video, showing her photo along with the overlay words “BharatMatrimony Scam.”
“As you can see, the picture used is of mine and for the record, this is my husband. No, I didn't find him on any of these apps,” she clarified.
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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DBv9Cvhy57v/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Swati Mukund (@swatimukund)</a></p></div></blockquote><script async src="//www.instagram.com/embed.js"></script>
She was shocked after finding her picture was used in the app's elite subscription service, a feature that promises to carefully curate profiles for users paying a premium for the service.
“What really appalled me is the fact that this is BharatMatrimony's elite subscription service, where they are actually charging people pots of money and claim that they are screening and carefully curating profiles to make sure their users find the right life partner,” Mukund said.
What did BharatMatrimony say?
After the video went viral, the company in reply to the video said "We sincerely apologize for the inconvenience caused. We have suspended this profile and conducting a thorough investigation on how it got published. We’ll DM you shortly with further details."
Others claim similar experiences:
“I have used their elite matrimony paying 1.5 lakhs...it's the biggest scam. They give you the same few options over and over for one year," said one user in comments of the viral video.
Another asked to “Sue them big time.”
“Thanks for raising awareness about this issue which is common across dating & matrimony apps,” a comment read.
The woman, Swati Mukund, called out the platform on Instagram, labelling it “BharatMatrimony Scam.”
“More acrimony than matrimony, I guess!” she wrote alongside the video. The video has went viral on the app, garndering over 1 million views with
Mukund, who has more than two lakh followers, made a video with her husband where she calls out the company to prevent the app from using their photo to falsely claim that they had met on BharatMatrimony.
“So, this is a post on India's number 1 and supposedly most trusted matrimonial app, BharatMatrimony," said Mukund. A screenshot from the app appears in the video, showing her photo along with the overlay words “BharatMatrimony Scam.”
“As you can see, the picture used is of mine and for the record, this is my husband. No, I didn't find him on any of these apps,” she clarified.
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She was shocked after finding her picture was used in the app's elite subscription service, a feature that promises to carefully curate profiles for users paying a premium for the service.
“What really appalled me is the fact that this is BharatMatrimony's elite subscription service, where they are actually charging people pots of money and claim that they are screening and carefully curating profiles to make sure their users find the right life partner,” Mukund said.
What did BharatMatrimony say?
After the video went viral, the company in reply to the video said "We sincerely apologize for the inconvenience caused. We have suspended this profile and conducting a thorough investigation on how it got published. We’ll DM you shortly with further details."ADVERTISEMENT
Others claim similar experiences:
“I have used their elite matrimony paying 1.5 lakhs...it's the biggest scam. They give you the same few options over and over for one year," said one user in comments of the viral video. Another asked to “Sue them big time.”
ADVERTISEMENT
Someone claimed, “Most of the matrimonial sites use profiles of married people. Even i have reported many.”“Thanks for raising awareness about this issue which is common across dating & matrimony apps,” a comment read.
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