Watch: New Balenciaga bag looks exactly like a packet of Lay's chips

A leather handbag which resembles a packet of Lays potato chips launched by Spanish luxury fashion house Balenciaga has caught the attention of the Internet - and not all responses are encouraging.

Balenciaga debuted its latest fashion trend at the Summer 2023 “The Mud Show” presentation, and the videos suggested it looks exactly as if you were clutching a packet of Lay's on your way to the movie hall.

Except that there is no resemblance in prices. Whereas a pack of the chips would cost you Rs 10-60 in India, the clutch would set you back by $1,800 or more than Rs 1 lakh 40 thousand, according to ANI.


PepsiCo and Balenciaga creative designer Demna collaborated on a line of bags resembling Lay's potato chip packs in red, green, blue and yellow - the colours of different flavours.

It even has a metallic silver lining and zipper at the top to complete the resemblance. The visible difference if you look closely enough is the subtle Balenciaga branding.

On October 3, Lay's shared the Balenciaga runway looks on its Instagram page.

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A post shared by Lay's (@lays)

Creative designer Demna too shared the unexpected collaboration on Instagram, captioning the picture “The Lay’s x Balenciaga leather chip bag.”

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A post shared by Balenciaga by Demna (@demnagram)