Want to be on Nikhil Kamath's podcast? Zerodha co-founder's team shares how you can secure a spot

Public Relations executive Rachna Bhutoria has clarified the guest selection process for "WTF is," the podcast hosted by Zerodha co-founder Nikhil Kamath. In a LinkedIn post, Bhutoria detailed the criteria for potential guests, encouraging them to focus on delivering fresh, insightful perspectives over financial offers.

No financial offers, only valuable insights

Bhutoria’s post specifically advised against attempts to secure a spot through financial offers or barter arrangements, a common strategy in public relations. She wrote, "After months of handling requests, I figured it was time for a little clarity. I get it—pitching tirelessly for clients who deserve a platform is hard. I've been there." According to her, the team places priority on fresh viewpoints and the unique value each guest can bring to the podcast's discussions.

Research matters

Bhutoria highlighted the importance of potential guests doing their research before reaching out. She explained that asking about commercial rates does not align with the podcast’s selection approach. "A bit of research goes a long way," she noted, emphasizing that pitches should focus on the content rather than commercial arrangements.

Simple, topic-focused approach to guest selection

The guest selection process for "WTF is" follows a straightforward method: the team picks a topic and then finds suitable guests who can contribute compelling insights. Bhutoria explained, "Our approach is simple: we pick a topic, then find the guests who'll bring the most interesting insights." This format has helped maintain the podcast's reputation for engaging and intellectually stimulating discussions.

Fresh perspectives are key

Bhutoria also emphasized the need for guests to offer new perspectives, particularly in underexplored areas. She invited pitches that included the company’s name, the spokesperson (preferably less media-trained), and the relevant sector. “If your client genuinely brings fresh perspectives or represents an untapped area, we’re open to it,” she said, suggesting that clarity and enthusiasm make a strong impression.

A popular podcast with diverse topics

Nikhil Kamath’s "WTF is" podcast has built a loyal audience, drawn by its informal yet thoughtful discussions with experts and industry insiders. The podcast covers a wide range of topics, from technology and social media to renewable energy, gaming, and philosophy, which has contributed to its growing popularity among listeners looking for unique and diverse viewpoints.