‘Wait, is this Ibiza or India?’: Viral video captures desi charm of Spain island that feels like Janpath or Colaba

Step into a gift shop in Ibiza, and you might feel like you’ve accidentally wandered into a market in Delhi or Mumbai. Rows of flowy kaftans, foil-printed blouses, beaded bags and elephant-themed home décor greet you, all carrying a distinctly desi touch. Some even proudly display a “Made in India” tag.

This unusual discovery recently went viral after Indian-American influencer Seerat Saini shared a video of her walk through an Ibiza gift shop. Captioned with, “Every Ibiza gift shop looks like an Indian bazaar…”, the clip struck a chord with thousands of viewers.

‘Wait, this isn’t India?’

The reactions were instant and filled with surprise. One person commented, “I’m gagged that this is NOT India??” while another wrote, “This was all over Spain when we went! I swear this is all made in India, and it actually was.”

View this post on Instagram

A post shared by Seerat Saini (@seeratsaini)

For many, the video blurred the lines between Colaba Causeway, Janpath, and the Mediterranean streets of Ibiza. Yet, for some, it sparked a different debate: while Indian designs fetch hefty prices abroad, they are often looked down upon when worn at home.

Why the desi influence?

The answer lies in Ibiza’s hippie history. In the 1960s, the island became a sanctuary for counterculture travellers. Many hippies journeyed through India and Nepal on the famed “hippie trail,” carrying back block-printed fabrics, embroidered bags, leather sandals and beaded jewellery. Over time, those influences wove themselves into what the world now recognises as “Ibiza style.”

One Instagram user, Zareen Helaly, explained it well: “Ibiza prides itself on its hippie movement and the style influence that came along with it, which is why Indian fashion is so popular. Many stores and boutiques order directly from India. It’s one of the few places where they actually show respect and regard for Indian craftsmanship.”

A cultural crossover

Today, that 60s-inspired aesthetic has become part of the island’s identity. Indian textiles, mirror work, and bohemian jewellery are not just souvenirs but an integral part of Ibiza’s charm. What began as a cultural exchange decades ago has now transformed into a thriving market for Indian handicrafts, giving desi designs a global spotlight.

So next time you hear about Ibiza, think beyond beaches and nightlife. Somewhere in its narrow lanes, you’ll find echoes of Indian bazaars, vibrant, colourful, and proudly carrying a slice of South Asia in the heart of Spain.

Inputs from agencies