Viral video: Parle-G packet sells for Rs 2,300 in Gaza, Palestinian father shares post about daughter’s favourite treat

A social media post by a Palestinian father showing his daughter receiving a packet of Parle-G has gone viral, drawing attention to the severe food shortage in Gaza and the soaring prices of basic goods amid the ongoing Israel-Palestine conflict. The biscuit, which costs Rs 100 in regular international markets, was reportedly bought for over Rs 2,300 due to wartime scarcity.

A biscuit amid the blockade

Mohammed Jawad, a resident of Gaza, posted a video on X (formerly Twitter) showing his daughter Rafif holding a Parle-G biscuit packet. In his post, he wrote, “Even though the price jumped from €1.5 to over €24, I just couldn’t deny Rafif her favorite treat.” The post quickly gained traction across social media, especially among Indian users, many of whom were surprised to see the Indian biscuit brand in a conflict-hit zone.

Netizens react with emotion and appeals

Reactions poured in, with many Indian users tagging government officials and the Parle company. One user wrote to India’s Minister of External Affairs, “@DrSJaishankar that baby is eating India's favourite biscuit. Look I know we are neutral about the war. But can we please send more Parle G to Palestine? These are Glucose Biscuits and will help relieve the civilian population.”

Another user tagged the biscuit-maker with a simple plea: “@ParleFamily can you help?” A third user said, “She’s got great taste. Parle-G is a part of my childhood. And my adulthood. And everything in between. I wish I could send you all the Parle-G in the world for Rafif.”

Symbol of hardship and hope

The post comes at a time when Gaza is facing acute shortages of food and essential supplies due to the continuing Israeli military blockade. Basic commodities are being sold at steep prices. For many, the image of a child holding a Parle-G biscuit became a symbol of resilience and innocence caught in a humanitarian crisis.

“Sad to see people profiteering in such times,” said another user reacting to the inflated price of the biscuit in Gaza.

The incident highlights both the emotional power of small gestures in wartime and the role social media plays in connecting global communities during humanitarian emergencies.