The Simpsons predicted it again? Fans claim mysterious rise of Labubu doll has demonic ties, and the internet can’t unsee it

Once a quirky collectible for niche art lovers, Labubu plush toys have exploded into a global fashion phenomenon, and now, unexpectedly, into a source of viral fear. Created by Hong Kong artist Kasing Lung in 2015, the dolls have become the darling of Gen Z fashionistas, spotted dangling from designer handbags and styled with streetwear on social media.

But the internet has taken a spooky turn. Thanks to a viral Simpsons video, some users are beginning to wonder, is Labubu more than just a doll? Was this oddly grinning toy predicted in one of television’s most mysterious shows?

The Simpsons Strikes Again? Creepy Clip Sparks Labubu Panic

The fuss began when Instagram page Walt Motivates posted an old Simpsons clip. In it, Homer Simpson receives a haunted statue called Pazuzu. He brings it into his home, only for strange and sinister things to follow. The statue’s creepy aura, and its name, Pazuzu, sent shivers down viewers’ spines.


Why? Because the name Pazuzu sounds eerily close to Labubu.

Now, there’s no visual similarity between Homer’s demonic gift and the plush doll, but that didn’t stop the internet from spiralling. Fans who already felt something was “off” about Labubu jumped to connect the dots. With The Simpsons having “predicted” everything from Donald Trump’s presidency to smartwatches, many wondered: could this be another one of their freakishly accurate prophecies?

Social Media Reacts: “There’s Something Off About This Toy…”

Online users have had a field day with the theory. Some comments read like horror film teasers:

• “I freaking knew it!”
• “These dolls give off a strange energy.”
• “It’s not just a toy… something spiritual’s going on.”

The wide-eyed expression, sharp little teeth, and mischievous grin of Labubu have always made it an unusual plush. But now, those very features are being labelled “unnerving” and “dark” by those swept up in the latest internet myth.

Labubu’s Rise: From Niche Collectible to Fashion’s Creepy Darling

Originally sold for just a few pounds, Labubu dolls now fetch thousands on resale sites, especially the rare editions. Their rise is largely credited to Gen Z’s love for offbeat, 'ugly-cute' aesthetics, and their obsession with limited-edition fashion.

Celebrities have been seen flaunting the plush in viral videos and airport looks. But the toy’s fame has also drawn spiritual influencers and paranormal conspiracy theorists into the mix. A now-popular side-by-side photo comparing Labubu and an AI-generated demon version of Pazuzu has added fuel to the fire, even if it’s pure internet imagination.

Toy or Talisman? Folklore, Fashion, and Fear

So, what is Labubu really? A fashion statement? A piece of art? Or, if you believe the internet’s darker corners, a modern-day omen in fluffy disguise?

Nothing has been proven, of course. There’s no actual link between Labubu and anything demonic. But in an era where virality blurs with myth, the line between truth and trend gets thinner by the day.

Whether you find Labubu cute, creepy, or cursed, one thing is certain, this isn’t just a plush toy anymore. It’s a full-blown internet legend in the making.

Inputs from TOI