Swiggy celebrates Virat Kohli’s match-winning knock against Pakistan with a special discount code

Swiggy tried to make the most of India's victory in the 2022- T 20 World Cup on Sunday, October 23. Indian cricket fans are yet to get over Virat Kohli’s brilliant match-winning knock of 82. In a perfect marketing example, Swiggy released a discount coupon, "KINGKOHLI82". Customers can get a flat discount of Rs 82 on their orders on Swiggy.

A special occasion to celebrate
The last ball victory is always a thrilling experience in a T20 cricket match. The excitement multiplies several times when the game is between India and Pakistan. In addition, a masterly innings (like Virat’s) or a superb bowling performance adds new colours and dimensions to the game. Sunday's match had more than what cricket fans could ask for. Swiggy was quick to cash on the euphoria by releasing KINGKOHLI82, a unique code allowing customers to get Rs 82 off on online order.

The netizens appreciated the Swiggy offer and several Twitter users utilised the forum to enjoy the marketing initiative. The proposal, limited to the first 40 thousand, was lapped up immediately by Swiggy customers.

1. Why did Swiggy launch the discount code?
   Connecting with customers is a primary objective of marketing. So Swiggy utilised two special occasions - India's win over Pakistan and Kohli’s masterly innings, to communicate with customers, particularly those who are cricket enthusiasts.
2. How long will the discount coupon be available to Swiggy customers?
   The coupon code was offered to the first 40 thousand customers by Swiggy on a first-come-first-serve basis. The coupons are now exhausted.