SS Rajamouli's son SS Karthikeya breaks silence over rumours of spending Rs 80 crore for RRR Oscar campaign

SS Rajamouli's directorial 'RRR' won an Oscar for "Best Original Song" for "Naatu Naatu" at the 95th Academy Awards earlier this month. However, the film sparked controversy after it was revealed that SS Rajamouli spent Rs 80 crore on RRR's campaigning. SS Rajamouli's son, SS Karthikeya, who was a vocal supporter of the 'Naatu Naatu' Oscar campaign, has finally spoken out about the rumours.

According to SS Karthikeya, thinking you can buy an Oscar by paying money is a big joke.

Karthikeya stated that the Oscars is a 95-year-old institution. At the Oscars, everything has a procedure and e we can't buy the audience's affection. He said that we can not buy what Steven Spielberg and James Cameron say about RRR. He also thanked the fans for their participation in the campaign.




According to Karthikeya, the original budget for the Oscar campaign was Rs. 5 crores. They intended to spend the budget in three stages. They spent between Rs. 2.5 crore and Rs 3 crore in the first phase. The budget was increased after receiving the nominations. He revealed that they eventually spent Rs 8.5 crore, as per reports.

Karthikeya also revealed that it was a heartbreaking moment for them when 'RRR' was denied an official Oscar nomination from India. He went on to say that if the film had been sent officially, its chances of winning an Oscar would have been better.

'RRR' stars Ram Charan and Jr. NTR and director Rajamouli have been promoting their landmark film in the US for several months. They hosted screenings across the nation, made appearances on various American talk shows, and attended award shows.

FAQs

Q1. When was 'RRR' released?
24 March 2022

Q2. RRR film won the Oscars 2023?
‘RRR’ won an Oscar for its Best Original Song Naatu Naatu.