Snapchat launches AI-Powered Chatbot "My AI" for Subscribers

Snapchat has introduced a new chatbot called "My AI'' that runs on the latest version of OpenAI's GPT technology. The chatbot is available as an experimental feature for Snapchat+ subscribers and is designed to be pinned at the top of the Chat tab. It provides personalised recommendations for users, such as gift ideas or recipe suggestions.


Unlike a search engine, "My AI" is intended to act as a person within Snapchat that users can chat with as they would with their friends. It adheres to Snapchat's trust and safety guidelines.



Snapchat warns that, like all AI-powered chatbots, "My AI" can be tricked into saying just about anything, which could lead to problems. To improve the product's experience, all conversations with My AI will be stored and reviewed. Snapchat also advises users not to share any secrets or rely on the chatbot for advice, as mistakes may occur.


Snapchat believes that over time, AI can enhance the app's experience and foster deeper connections. In the short term, My AI may boost the company's paid subscriber numbers, which recently exceeded two million.


Snapchat, in a recent blog post, highlighted that incorporating their new AI chatbot, "My AI," into the messaging platform has the potential to make these interactions with AI a significant attraction for their community. With the app reaching 750 million people per month, including 75% of 13- to 34-year-olds in over 20 countries, the company believes that AI can be incredibly additive to the app's experience, also helping to foster deeper connections.

FAQs

1. When was Snapchat launched?
September 16, 2011.


2. Who created Snapchat?
Evan Spiegel, Reggie Brown and Bobby Murphy created Snapchat.