Shark Tank India’s Anupam Mittal calls Google ‘Digital East India company’, slams new billing system
Anupam Mittal, who is one of the leading investors in India has raised his objection to Google’s new billing system.

Mittal called the Alphabet owner Google’s billing system ‘illegal’. He said that Google is working in disregard to Indian laws. He also wrote that he hopes that the Prime Minister's office is taking note.
Mittal even called the tech giant a "Digital East India company." This comes amid the ongoing controversy over Google’s new billing system.
Taking to Twitter, Anupam Mittal wrote, "Received a call from Google today mandating their payments for Indian developers in continued violation & disregard of CCI_India orders & Indian laws. Neo-colonialism at its worst! Hope the media, courts & @PMOIndia are taking note ... the Digital East India Co is here."
Here is the tweet:
Received a call from @Google today mandating their payments for Indian developers in continued violation & disregard of @CCI_India orders & Indian laws. Neo-colonialism at its worst! Hope the media,
— Anupam Mittal (@AnupamMittal) April 20, 2023
courts & @PMOIndia 🇮🇳 are taking note … the Digital East India Co is here
The Shaadi.com owner spoke to Inc42 about the same and said that he was alerted that if his company wouldn’t comply with the new policy of Google by April 26, his apps would be pulled down from the Google Play Store.
What is Google’s new billing system?
According to the new norm, if a user chooses the alternate billing system (choice billing system), the transaction will still levy a service fee, but the fee will be reduced by 4 per cent.
This has been opposed by startups in India.
FAQs
Which companies does Anupam Mittal own?
Anupam is the founder of People Group, which includes businesses such as Shaadi.com, Makaan.com, and Mauj Mobile
How much stake does Anupam Mittal own in Ola?
Anupam Mittal invested 1 crore INR in the company and holds a 2% stake.
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