Saw a kid dancing on a boat and couldn't understand Aura Farming? Here's all about trend and why it's linked to anime

Did you see the viral video of a boy dressed in black, standing at the front of a racing boat, dancing with dramatic arm movements—and weren’t quite sure what it was? According to social media users, it’s called “aura farming.” But in reality, what the world saw was a traditional cultural performance during Indonesia’s historic Pacu Jalur boat race.

At the heart of the video is 11-year-old Rayyan Arkan Dikha, whose role as a Togak Luan — a symbolic dancer who leads the rhythm and spirit of the racing team — captivated millions. His commanding gestures and focused expression went viral on platforms like TikTok and Instagram, where users reinterpreted his performance as the embodiment of the trending term “aura farming.”

What Is Aura Farming?

In today’s digital culture, Gen Z and Gen Alpha frequently create new expressions and viral trends to boost their social presence. “Aura farming” is one such trend currently gaining traction online. While the name may sound spiritual, it actually refers to projecting a confident, charismatic, and effortlessly cool presence on social media — often so subtly that it seems natural rather than forced.


Young users employ aura farming to shape how they are perceived, using posture, expression, or aesthetic choices to influence admiration from others. However, while it may help build confidence, it can also create pressure to maintain appearances and seek constant validation, which may affect mental well-being over time.

Cultural tradition behind the viral moment

What many viewers may not have realized is that Rayyan’s performance is rooted in local cultural practice. His role on the boat was not a digital performance, but a traditional feature of the Pacu Jalur boat race — a centuries-old event and one of Riau’s most significant heritage celebrations.

Rayyan began performing as a Togak Luan at age nine, learning through self-directed practice in his home village. His family has been closely associated with the Pacu Jalur tradition, with his father and relatives participating as experienced rowers. His natural expressiveness, combined with his familiarity with the tradition, helped transform his appearance into a moment of cultural pride that happened to go viral.

Official recognition and future performances

In recognition of his unexpected impact, Riau Governor Abdul Wahid appointed Rayyan as a youth Tourism Ambassador and awarded him an educational scholarship. Officials praised his role in bringing global visibility to the Pacu Jalur tradition.

Rayyan is expected to perform again at the upcoming Pacu Jalur National Festival in August 2025, representing his home team, Tuah Koghi Dubalang Rajo. National media, cultural ministries, and commercial sponsors have already shown growing interest in supporting his participation.