Samsung’s new plan lets users get Galaxy S26 Ultra at 50% price upfront: Here's how

Samsung on Thursday launched a new ownership programme in India called ‘Galaxy Forever’, which allows users to buy the latest flagship Samsung Galaxy S26 Ultra at effectively 50% of its price upfront, with an assured buyback after one year.

What is Samsung’s Galaxy Forever programme?

Galaxy Forever is a financing and upgrade plan designed to lower the entry cost of premium smartphones. Under the programme, customers pay only half the price of the device over 12 months via no-cost EMIs, while the remaining 50% is deferred as a guaranteed buyback value.


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At the end of one year, users can choose to return the device with a no-questions-asked policy and avail the assured buyback, retain the phone by paying the remaining amount, or upgrade to a new Galaxy flagship.

How to buy Galaxy S26 Ultra at 50% price

Customers can opt for Galaxy Forever while purchasing the Samsung Galaxy S26 Ultra or Samsung Galaxy S26 Plus via Samsung’s official website or its Experience Stores, which have over 1,500 outlets across India.

The plan is available through two payment options: Credit card no-cost EMI and Samsung Finance+ (with minimal documentation and quick approvals).

For example, the Galaxy S26 Ultra, priced starting at Rs 1,39,999, can be purchased at a monthly outgo of around Rs 6,583, including a programme fee of Rs 749.92.

What happens after 12 months

After one year, users can either return the device and get the assured 50% buyback or keep the phone by paying the remaining 50% via additional EMIs or upgrade to a new Galaxy flagship (for Samsung Finance+ users). This is especially useful for users who like to upgrade their smartphones every year.

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What else is included

The programme also bundles Samsung Care+ worth Rs 13,999 for 13 months, which includes accidental and liquid damage protection with zero deductibles, along with the no-questions-asked return promise.

Samsung said the initiative is aimed at tapping growing demand in India’s premium smartphone segment, while offering users flexibility to upgrade devices more frequently.

Galaxy Forever is also being extended to select corporate employees and students through Samsung’s Corporate+ and Student+ platforms.