Rs 21,000 in a day! Maggi seller’s mountain earnings leave netizens stunned: Watch viral video

A content creator’s claim of earning Rs 21,000 in a single day by selling Maggi noodles in the mountains has left social media users stunned. The viral video has triggered excitement, jokes, and calculations, with many wondering if a humble Maggi stall can really beat regular salaries.

What the viral video claims

The video was shared by content creator Badal Thakur, who documented a one-day experiment of selling Maggi noodles at an undisclosed mountain location. He set up a small roadside stall with a table and an LPG cylinder and served tourists and passers-by.

Also Read: From railway platform to Rs 5,000 crore: Thyrocare founder Velumani shares how a Rs 7 train pass changed his life


Badal Thakur sold a plate of regular Maggi for Rs 70 and cheese Maggi for Rs 100. He claimed that he sold between 300 and 350 plates during the day, which helped him earn around Rs 21,000 in total.

View this post on Instagram

A post shared by Badal Thakur (@yeah_badal)

The video was captioned, "Selling Maggi in Mountains for a Day," and quickly went viral, crossing 4 million views.

Why Maggi works in the hills

The video once again highlighted Maggi’s strong emotional connect with travellers. For many tourists, a hot plate of Maggi is a go-to comfort food in cold mountain weather.

This familiarity, combined with high tourist footfall, appeared to drive strong sales, making the earnings figure stand out and grab attention online.

Internet reacts with surprise and humour

As the video spread, social media users began doing quick math. Several users said that if such earnings continued daily, a vendor could potentially earn over Rs 6 lakh in a month.

The calculation stunned many viewers and led to humorous reactions.

One user wrote, "Should I quit my job?"

Reality check from social media users

Alongside the excitement, users also pointed out that the Rs 21,000 figure represents gross income and not actual profit. Many highlighted costs such as Maggi packets, LPG, transport, disposable plates, and labour.

One user commented, "Looks like now I will also have to make Maggi in the mountains instead of fitness content."

Another user broke down the expenses and wrote, "No, it's not. See, 300 packets' total revenue is 21000, so if 300 packets * 20 rs = 6000, then gas is 500, then transportation of raw Maggi is 5000, so then 9500, then you have to hire one helper who will charge 1000 per day so last total profit will be 8000. It's still better than some degrees, but struggles are real daily in -10 degrees; it's hectic."

What the viral Maggi story shows

The viral Maggi stall video sparked a wider discussion on side hustles, tourism-driven earnings, and the realities behind viral income claims. While the numbers impressed many, users also acknowledged the physical effort, harsh weather, and daily grind involved in running such stalls in mountain regions.

For now, the video stands as a reminder that even the simplest food can spark big conversations, especially when money and mountains mix.

(Disclaimer: This article is based on a user-generated post on Instagram. ET.com has not independently verified the claims made in the post and does not vouch for their accuracy. The views expressed are those of the individual and do notecessarily reflect the views of ET.com. Reader discretion is advised.)