Rs 15,000 per day: Maggi seller at Himachal's Rohtang Pass reveals his off-season earnings, Viral video reveals daily sales breakdown

Anybody goes on a mountain trip one of the most comforting foods to have is maggi, momos and hot tea or coffee. A maggi stall in Himachal Pradesh’s Rohtang Pass has gone viral on social media because of how much the stall earns even in off season.

The earnings of a Maggi seller at Rohtang Pass have caught people's attention after content creator Harsh Chauhan shared a video of his interaction with the vendor. During his visit to the popular tourist destination, Chauhan became curious about how much the seller earns when tourist footfall is relatively low during the off-season. He decided to ask the vendor about his daily business.

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How much does a Maggi seller earn during the off-season?

Sharing details of their conversation in the video, Chauhan said, “I asked him, “How much do you earn?" He (Maggi seller) said, “It is the off-season, so there is not much earning during this time." So I asked him, “Tell me, how much do you earn during the off-season?"

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A post shared by Harsh Chauhan (@harshreturns)

The vendor then revealed his approximate daily sales. He reportedly sells around 60-70 plates of Maggi and nearly 200 cups of tea every day. Apart from these, he also receives a few orders for eggs, although their demand is much lower than that for Maggi and tea.

Maggi seller's estimated daily turnover

Chauhan also shared a breakdown of the seller's estimated daily earnings in the caption of his Instagram video. According to the content creator, a plate of Maggi costs Rs 100, while a cup of tea is priced at Rs 40.

Explaining the calculation, he wrote, “We went to Rohtang Pass and asked a Maggi seller about his turnover during the off-season! He said they sell around: 60–70 plates of Maggi — Rs 100/plate. Around 200 cups of tea — Rs 40/cup. That means even in the off-season, the estimated daily sales come to around Rs 14,000–Rs 15,000 per day!"

However, the amount represents the vendor's estimated daily turnover and should not be confused with his actual profit, as expenses such as ingredients, transportation and other operating costs have not been accounted for.

Content creator wonders about peak tourist season earnings

Chauhan also highlighted that the figures were shared for the off-season, when tourist numbers are comparatively lower. He wondered how much the vendor could earn when tourist footfall increases during the peak travel season.

He expressed, “And this is just the off-season… imagine the turnover during peak tourist season!”

Social media users react to the vendor's earnings

The video sparked discussions among social media users, with several pointing out the difficulties faced by vendors operating in high-altitude tourist destinations such as Rohtang Pass.

“One has to look at the hardship they face. Sacrifices they made," one user commented.

Another user highlighted the challenges associated with running a business in the region, saying, “Transport is very expensive. Moreover, the weather conditions are extremely challenging.”

Disclaimer: This article is based on a user-generated post on Instagram. ET.com has not independently verified the claims made in the post and does not vouch for their accuracy. The views expressed are those of the individual and do not necessarily reflect the views of ET.com. Reader discretion is advised.