Rhea Chakraborty opens up about 2nd innings after Sushant Singh's death, reveals how she built a ₹40 crore brand in an year

Rhea’s public and personal life took a severe hit in 2020. Acting offers dried up; normalcy vanished. In the aftermath, she and her brother Showik Chakraborty began to imagine a different path. Their solution: build something real, grounded in authenticity, resilience, and a desire to offer second chances. What started as a podcast — a place to share stories of struggle and survival — soon laid the foundation for a business venture.

Launching Chapter 2 Drip: A New Identity

In August 2024, Chapter 2 Drip made its debut online. The brand’s name itself spoke volumes — “Chapter 2,” a symbolic fresh start after tumult. Early traction and buyer response convinced them to test waters offline as well. Rhea and Showik eventually opened their first retail outlet on Mumbai’s Bandra Linking Road, a notoriously expensive yet high-visibility shopping destination. Rhea admitted she was initially hesitant due to overhead costs, but the brand’s momentum convinced her to take the leap.

According to The Indian Express, Chapter 2 Drip recently achieved a valuation of ₹40 crore — a significant success for a brand barely a year old. The valuation reflects strong early growth and market acceptance. At the same time, such rapid ascent brings expectations. Sustaining quality across designs, maintaining brand authenticity, and building trust beyond celebrity baggage will be the real test.

Reinvention, Not Retirement

Despite talk of “quitting acting,” Rhea has been careful not to shut the door entirely on performance. But for now, her energies are focussed on building Chapter 2 Drip — a venture rooted in visceral truth, second chances and creative control.