Read this before you start a side hustle: Noida man who sold eggs and juice outside gym shares his story, a lesson for 9-to-5 employees
A Noida man's attempt at a side business selling juice and eggs near a gym ended in financial loss. Vishwas Verma learned that even simple ventures require thorough research and understanding of costs. His experience highlights the importance of m...

The Gymside Side Hustle
Verma revealed that his entrepreneurial journey began when he noticed a vacant shop near his gym. “Like many of us, I believed small businesses were easy money, quick maths, instant profit,” he explained in an Instagram post.The shop, located in the basement beneath the gym, was available for a rent of just Rs 10,000. Verma teamed up with a friend, thinking they could leverage the gym crowd to sell health-focused products such as juice, protein shakes, and boiled eggs.
“We went into it without thinking,” he said. “The rent seemed low, we had some extra income, so we thought, why not?”
Juice: More Complicated Than Expected
Their first challenge came with selling juice. Verma recalled: “I started selling pineapple juice. But the price of pineapples fluctuates daily, and we couldn’t figure out how to price our drinks correctly.”Eggs and Maggi Also Failed to Deliver
Next, the duo attempted to sell boiled eggs. “We assumed we could buy eggs at Rs 5 and sell at Rs 10. But eggs were actually Rs 7–8 each, and we often ruined a few while boiling,” Verma said.Even selling Maggi noodles at Rs 30 for an Rs 11 pack didn’t help, as operational costs like manager salaries and rent ate into profits.
“The location itself was a problem. The rent was low because very few people, apart from gym-goers, visited that area,” he added.
Lessons for Side Hustlers
Verma concluded his Instagram post with a key message for anyone looking to start a side business: “This isn’t meant to scare anyone. Every business requires proper research, understanding, and real-world experience, not just surface-level calculations.”His story reveals that a side hustle, while potentially lucrative, demands careful planning, market research, and an awareness of hidden costs. Without these, even a seemingly simple venture can quickly turn into a loss-making exercise.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.