Pop icon Ed Sheeran's love for hot sauce prompts him to make a career move with 'Tingly Ted's'

Popular singer-songwriter Ed Sheeran has announced that he is launching his own range of hot sauces. The hot sauce company Tingly Ted's, which got its name from Ed's childhood nickname has released two new flavors called 'Tingly' and 'Xtra Tingly' and they will be marketed around the world.

He has been working with a number of expert food producers for almost two years in anticipation of his new brand.

During the promotion of these sauces, the singer said that he has plans to take bottles of the hot sauce everywhere with him. According to a news report, he said, "I love sauces, that's no secret. But the older I've got, the more I love and need spice with every single meal.



The vegan-friendly sauces will have no added colours, artificial flavours or preservatives, and the bottles are made from recycled materials and are fully recyclable.

In the past, Ed Sheeran had also launched his very own Heinz Tomato Ketchup in celebration of the company's 150th birthday and it was marketed with a special Ed twist, complete with an inspired tomato emoji on every bottle of Heinz Tomato ‘Edchup’.

The tie up was a product of his love for the Heinz Tomato Ketchup and his social media has a number of posts extolling his love for the brand. He even has a tattoo of the brand's label on his hand. In April last year, Ed Sheeran had reached out to the ketchup company on Instagram, and stated that he had an idea for a TV ad. Once the right people got in touch, the bond was immortalised.

FAQs

What is Tingly Ted’s?

Tingly Ted’s is Ed Sheeran’s new hot sauce brand.

Why is Ed Sheeran launching a hot sauce range?

Hear it from Ed himself! “I love sauces, that’s no secret. But the older I’ve got, the more I love and need spice with every single meal.

“I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea. I knew I didn’t wanna do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces. I wanted to make a sauce that took the same pride of place as ketchup.

“I had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters. The Tingly and the Xtra Tingly. I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that).

“I’m so excited to bring this product out, its genuinely something I use every day on all three meals. I hope you love them as much as I do x.”

What are the Tingly Ted’s products?

Currently, Tingly Ted’s is a range of two hot sauces: 1) Tingly is a medium hot sauce and feels like a warming hug in a bottle – not too hot but just enough to get your tastebuds excited, and 2) Xtra Tingly is for anyone who wants to take the heat up to the next level.