Pepsi debuts new logo after 15 years; Twitter reacts

Pepsi, the global drinks brand, has launched a refreshed logo as part of a rebranding exercise. This is the sixth redesign of the logo since the brand's inception in 1898.

The current logo that consumers see on their products has been in use since 2008, making the latest design the first change in 15 years.

Todd Kaplan, the Chief Marketing Officer at Pepsi, shared the new logo on his Twitter handle and wrote, "Welcome to a new era of Pepsi! I'm proud to share our new Pepsi logo and visual identity, which will be rolled out in the US this fall!"



Pepsi released a statement saying that the new look logo will be shipped on products in North America in the fall, which marks their 125th anniversary. Globally, the logo will be available by 2024.

According to a report in CNN, this new logo - with Pepsi written at the centre of the globe - looks a lot like the 1990s version, which seems to have stuck in people's mind.

"We couldn't ignore that kind of insight...Instead of rejecting it, we decided to embrace it," Mauro Porcini, PepsiCo's chief design officer told CNN.

The report further says that the change in the logo is also to draw attention to its zero sugar line which plays a key role in the company's future growth plan.

Pepsi's new logo has drawn mixed responses from the internet, with some relishing the return to retro, while some panned the "lack of creativity"


One user posted a throwback to a design document released by the drinks brand:



While another user called it "retro and modern"