Pakistan cricket gets a blow just ahead of T20 World Cup: Australia TV opts out of bilateral T20Is series telecast due to 'low interest'

Australian cricket fans will miss the upcoming Pakistan vs Australia T20I series. No local broadcasters have secured the rights. Matches start late at night, and star players are resting for the T20 World Cup. This makes the series commercially un...

Agencies
Australia Pakistan cricket team
In a big blow to Pakistan cricket, Australia’s television networks have opted out of broadcasting the upcoming Pakistan vs Australia T20I series, just days before the T20 World Cup 2026. The decision deals a blow to Pakistan cricket board. The series is scheduled to begin on January 29 at Lahore’s Gaddafi Stadium. However, no Australian broadcaster has picked up the television rights. As per reports, networks stayed away because the matches will start late at night in Australia and are unlikely to deliver strong viewership or advertising returns. All three games are set to begin at 10 pm AEDT, a slot that traditionally attracts low ratings. Delayed telecasts were also seen as having little commercial value.

Several big Australian players skipped series against Pakistan

Timing is only part of the issue. Several senior Australian players will sit out the series as part of workload management ahead of the World Cup. The absence of marquee names such as Glenn Maxwell, Pat Cummins, Josh Hazlewood and Tim David is expected to further reduce audience interest, making the series less attractive for broadcasters.

With the T20 World Cup around the corner, attention has shifted firmly towards the global tournament, pushing bilateral series down the priority list. A senior television executive reportedly described the Pakistan tour as “commercially unviable,” despite the long-standing rivalry between the two teams.


Pakistan vs Australia T20 Series

On paper, the contest remains competitive. Australia and Pakistan have faced each other 28 times in T20 internationals. Australia has won 14 matches, Pakistan 13, with one game producing no result. Their batting and bowling numbers are also closely matched, highlighting how evenly balanced the rivalry has been over the years.

Yet, the lack of broadcast coverage means the series is likely to pass largely unnoticed in one of cricket’s biggest markets. For Pakistan, the timing is particularly unfortunate. With the T20 World Cup beginning on February 7, the matches were expected to serve as valuable preparation and keep the team in focus.

Babar Azam is making a comeback to international cricket following a disastrous Big Bash League season.
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Pakistan's controversial stance before T20 World Cup

Ahead of the T20 World Cup, the Pakistan Cricket Board has also found itself at the centre of an off-field controversy. PCB president’s recent public remarks backing Bangladesh amid uncertainty over their participation in the tournament triggered criticism from several quarters of the cricketing world. The comments, seen by some as premature and politically sensitive, came at a time when the ICC was still engaged in internal discussions over scheduling and compliance issues related to Bangladesh.

Critics argued that the PCB chief’s statement risked complicating an already delicate situation so close to a global event. The episode has added to the tense build-up to the World Cup, shifting some focus away from on-field preparations to governance and diplomacy within international cricket.
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