Not Milan nor Paris fashion week, Vasai show where models replaced ramp with sabji mandi and expensive accessories with radishes, carrots, coriander goes viral

Imagine heading to your neighbourhood vegetable market to pick up tomatoes, potatoes and coriander for dinner, only to find models strutting past the stalls with radishes and bunches of greens as fashion accessories. That unusual scene played out in Vasai, Maharashtra, around 73 km from Mumbai, where a bustling sabji mandi became an unlikely runway for a quirky fashion show.

Titled Vision Vogue Fashion Week, the event brought a distinctly desi twist to conventional fashion walks by swapping elaborate sets and designer accessories for the everyday sights and produce of a vegetable market. Conceptualised by Mumbai-based fashion mentor and model Sahil Singh, the show turned the market's narrow lanes into an impromptu catwalk.

A video shared by Singh on Instagram captures young men and women walking confidently past vegetable stalls and shoppers. While customers went about their usual shopping, the models treated the crowded marketplace like a high-fashion runway, adding an unexpected spectacle to an otherwise ordinary day.


Imagine heading to your neighbourhood vegetable market to pick up tomatoes, potatoes and coriander for dinner, only to find models strutting past the stalls with radishes and bunches of greens as fashion accessories. That unusual scene played out in Vasai, Maharashtra, around 73 km from Mumbai, where a bustling sabji mandi became an unlikely runway for a quirky fashion show.Titled Vision Vogue Fashion Week, the event brought a distinctly desi twist to conventional fashion walks by swapping elaborate sets and designer accessories for the everyday sights and produce of a vegetable market. Conceptualised by Mumbai-based fashion mentor and model Sahil Singh, the show turned the market's narrow lanes into an impromptu catwalk.A video shared by Singh on Instagram captures young men and women walking confidently past vegetable stalls and shoppers. While customers went about their usual shopping, the models treated the crowded marketplace like a high-fashion runway, adding an unexpected spectacle to an otherwise ordinary day.Radishes and coriander become fashion accessoriesThe most eye-catching part of the fashion walk was the choice of accessories. Instead of luxury handbags and statement jewellery, the models incorporated vegetables and other everyday market items into their looks.One model was seen carrying a radish, while another used a bunch of coriander leaves to add a quirky touch to the outfit. The models paired their fashionable ensembles with whatever they could find around the market, making everyday produce part of the styling.There were no elaborate stage arrangements, flashing cameras or specially curated runway sets. The market itself provided the backdrop, with its vegetable stalls, narrow passages and shoppers adding to the lively atmosphere.Pahadi song adds a local touch to the fashion walkThe video also features the trending Pahadi song Swami Pardesh as its background track, lending the unusual fashion show a lively, local flavour.Singh said the concept drew inspiration from Vogue and was an attempt to give conventional fashion shows a creative interpretation in a familiar public setting. Instead of focusing on expensive outfits and designer labels, Vision Vogue Fashion Week highlighted confidence, individual expression and the ability to make a statement with everyday objects.Internet reacts to Vasai's unusual runwayThe clip has attracted attention on social media, with viewers reacting to the unexpected combination of fashion and a neighbourhood vegetable market. The models' confident walks, unusual accessories and ability to turn an ordinary shopping area into a runway have made the event stand out.For shoppers who may have visited the market expecting to bargain over the price of vegetables, the sight of models carrying radishes and coriander was certainly an unexpected addition to the day's shopping.

Radishes and coriander become fashion accessories

The most eye-catching part of the fashion walk was the choice of accessories. Instead of luxury handbags and statement jewellery, the models incorporated vegetables and other everyday market items into their looks.

One model was seen carrying a radish, while another used a bunch of coriander leaves to add a quirky touch to the outfit. The models paired their fashionable ensembles with whatever they could find around the market, making everyday produce part of the styling.

There were no elaborate stage arrangements, flashing cameras or specially curated runway sets. The market itself provided the backdrop, with its vegetable stalls, narrow passages and shoppers adding to the lively atmosphere.

Imagine heading to your neighbourhood vegetable market to pick up tomatoes, potatoes and coriander for dinner, only to find models strutting past the stalls with radishes and bunches of greens as fashion accessories. That unusual scene played out in Vasai, Maharashtra, around 73 km from Mumbai, where a bustling sabji mandi became an unlikely runway for a quirky fashion show.Titled Vision Vogue Fashion Week, the event brought a distinctly desi twist to conventional fashion walks by swapping elaborate sets and designer accessories for the everyday sights and produce of a vegetable market. Conceptualised by Mumbai-based fashion mentor and model Sahil Singh, the show turned the market's narrow lanes into an impromptu catwalk.A video shared by Singh on Instagram captures young men and women walking confidently past vegetable stalls and shoppers. While customers went about their usual shopping, the models treated the crowded marketplace like a high-fashion runway, adding an unexpected spectacle to an otherwise ordinary day.Radishes and coriander become fashion accessoriesThe most eye-catching part of the fashion walk was the choice of accessories. Instead of luxury handbags and statement jewellery, the models incorporated vegetables and other everyday market items into their looks.One model was seen carrying a radish, while another used a bunch of coriander leaves to add a quirky touch to the outfit. The models paired their fashionable ensembles with whatever they could find around the market, making everyday produce part of the styling.There were no elaborate stage arrangements, flashing cameras or specially curated runway sets. The market itself provided the backdrop, with its vegetable stalls, narrow passages and shoppers adding to the lively atmosphere.Pahadi song adds a local touch to the fashion walkThe video also features the trending Pahadi song Swami Pardesh as its background track, lending the unusual fashion show a lively, local flavour.Singh said the concept drew inspiration from Vogue and was an attempt to give conventional fashion shows a creative interpretation in a familiar public setting. Instead of focusing on expensive outfits and designer labels, Vision Vogue Fashion Week highlighted confidence, individual expression and the ability to make a statement with everyday objects.Internet reacts to Vasai's unusual runwayThe clip has attracted attention on social media, with viewers reacting to the unexpected combination of fashion and a neighbourhood vegetable market. The models' confident walks, unusual accessories and ability to turn an ordinary shopping area into a runway have made the event stand out.For shoppers who may have visited the market expecting to bargain over the price of vegetables, the sight of models carrying radishes and coriander was certainly an unexpected addition to the day's shopping.

Pahadi song adds a local touch to the fashion walk

The video also features the trending Pahadi song Swami Pardesh as its background track, lending the unusual fashion show a lively, local flavour.

Singh said the concept drew inspiration from Vogue and was an attempt to give conventional fashion shows a creative interpretation in a familiar public setting. Instead of focusing on expensive outfits and designer labels, Vision Vogue Fashion Week highlighted confidence, individual expression and the ability to make a statement with everyday objects.

Internet reacts to Vasai's unusual runway

The clip has attracted attention on social media, with viewers reacting to the unexpected combination of fashion and a neighbourhood vegetable market. The models' confident walks, unusual accessories and ability to turn an ordinary shopping area into a runway have made the event stand out.

For shoppers who may have visited the market expecting to bargain over the price of vegetables, the sight of models carrying radishes and coriander was certainly an unexpected addition to the day's shopping.