Naatu Naatu goes global: Japanese mother creates RRR storybook for 7 year-old son

SS Rajamouli's RRR has captured the world's attention and it doesn't seem to be going anywhere for the time being. RRR's Naatu Naatu won the Oscar for the Best Original Song category and the song has gone viral on social media with a number of celebrities, including Jungkook, Tanzanian influencer Kili Paul, and Pakistani actress Hania Aamir as well as many other popular social media influencers, can be seen dancing to the popular song.

Recently, a Japanese mother had also designed an illustrated storybook based on the film for her 7-year-old son.

The video of the storybook, featuring illustrations of characters from the film as well as text explaining the story in Japanese, was shared by a fan page on Instagram. Going by the caption, the mother designed the book because she thought her son would find it hard to watch a 3-hour movie with subtitles.


“Japanese Mother made an entire illustrated story book for RRR movie. She thought her 7 year old son would find it hard to watch 3hr movie with subtitles. My respect for the japanese. Even in fanism they show such a class. #RRRinJapan,” read the caption of the post.

View this post on Instagram

A post shared by ROAR OF RRR (@ssrrrmovie)

As of today, nearly 5 lakh people have watched the video and several users are very impressed by the mother's creativity. Some even called the storybook "RRR Manga." Reacting to the video, a user wrote, "So beautiful n lots of hard work n love for RRR is showing up." Another said, “This is really heart touching how cute the characters are.” "Loved the illustrations," an individual reacted.

Before this, Norwegian dance group Quick Style’s Naatu Naatu performance also took social media by storm. The execution of their dance moves was textbook perfect. Alongside the video, they wrote, "The famous Naatu Naatu steps with a little Quickstyle remix…Congratulations on winning the Oscar’s Ram Charan & Jr NTR."

View this post on Instagram

A post shared by Quick Style (@thequickstyle)

The another viral video of BTS member Jungkook was also getting "Naatu-fied" and it has taken the internet by storm. The K-pop superstar was caught on a live session on WeVerse enjoying the groovy beats of the Oscar-winning song, leaving his Indian fans ecstatic. Not only was Jungkook vibing to the track, but he was also seen lip-syncing along. This unexpected moment of cultural crossover has further solidified the global appeal and impact of Indian music. It's heartwarming to see how music can bring people from different parts of the world together, even in times of uncertainty and distance. Jungkook's appreciation for "Naatu" is a testament to the power of music in breaking barriers and building connections.

Watch the video here:

Naatu Naatu is composed by MM Keeravaani and choreographed by Prem Rakshith. The lyrics of the globally-acclaimed track were written by Chandrabose.