Why are more weddings in India are taking place on non-muhurat days? Read more to find out

Many weddings in recent years have been following a number of popular trends and one big trend for the current year is picking wedding dates on non-Muhurat days.

Muhurat refers to an auspicious or favorable time as suggested by a priest, especially for wedding events, and is a common practice in India. In tandem with this practice, there is a huge spike in the demand for wedding venues, especially during specific dates and times. Many families also rush to make the bookings, some even doing it a year in advance just to ensure that they get their choice of venue for the event.

But, a recent data from Weddingz.in shows that the trend is gradually shifting and more weddings are now extending beyond the Muhurat period.


In 2022, 57% of wedding venue bookings during busy season of November & December were for non-muhurat dates. This is a 1.7X jump from pre-Covid levels of 2019 where only 34% of weddings were booked for non-muhurat dates. Most bookings for weddings during non-muhurat dates came from Pune, Jaipur, Delhi NCR, Nagpur & Mumbai. Over the years, there has been a gradual increase in wedding venue bookings for non-muhurat dates with 46% in 2020 & 50% in 2021.

Speaking about this trend, Aditya Sharma, Business Head, Weddingz.in said, “The younger lot, as we have seen, breaks many common practices and norms and bookings during only specific muhurat dates is one of them. Wedding during non-muhurat days are also cost effective.”

According to industry data, there have been over 32 lakh weddings that have taken place between November and December of last year.

The wedding industry in India is estimated to be worth around nearly $50 billion and is set to only get more expensive as people opt for more opulent