Milk, curd and paneer packs to look different soon: Food regulator FSSAI orders dairy manufacturers to add new logo across products

The next time you buy a packet of milk, a carton of curd or a pack of paneer, you may notice a new symbol on its packaging. The Food Safety and Standards Authority of India (FSSAI) has mandated a standardised blue-and-white droplet logo for all milk and milk products, including composite milk products, from July 1, 2028. The distinctive logo will feature a white droplet against a blue square background. The move is aimed at helping consumers easily identify milk and milk products at the point of purchase, while bringing greater uniformity to food labelling practices.

According to a TOI report, FSSAI officials said the new identification mark is intended to improve consumer awareness and understanding of the regulatory identity of milk and milk products. It will also make it easier for shoppers to recognise relevant information on product labels.

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FSSAI introduces new logo for milk, curd and paneer products

The requirement has been notified through the Food Safety and Standards (Labelling and Display) Second Amendment Regulations, 2026, published in the Gazette on November 9.

The amendment modifies the Food Safety and Standards (Labelling and Display) Regulations, 2020, and will come into effect on July 1, 2028.

Under the new rules, the blue-and-white droplet logo will be mandatory on the packaging of milk and milk products, including composite milk products. This means commonly purchased dairy products such as milk, curd and paneer will also carry the standardised symbol.

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What will the new FSSAI milk logo look like?

The new logo will consist of a white droplet placed inside a blue square. FSSAI has also specified minimum dimensions for the symbol, depending on the size of the principal display panel on the product packaging.

The prescribed dimensions for the blue square are:

• 6 mm: For packaging with a principal display panel of up to 100 sq cm.
• 8 mm: For panels measuring more than 100 sq cm and up to 500 sq cm.
• 12 mm: For panels measuring more than 500 sq cm and up to 2,500 sq cm.
• 16 mm: For panels measuring more than 2,500 sq cm.

The regulations also specify the minimum dimensions of the white droplet inside the blue square.

For the smallest 6 mm logo, the droplet must measure at least 4.56 mm in height and 3 mm in width. For the 8 mm logo, the minimum dimensions will be 6.08 mm by 4 mm. These will increase to 9.12 mm by 6 mm for the 12 mm logo and 12.16 mm by 8 mm for the 16 mm logo.

Why has FSSAI introduced a standardised logo for milk products?

According to officials cited by TOI, the new identification mark is intended to help consumers recognise milk and milk products more easily when shopping.

The standardised symbol is also expected to improve awareness of the regulatory identity of these products and make relevant labelling information quicker to identify.

The move is aimed at bringing consistency to the way milk and milk products are labelled across different brands and packaging formats.

FSSAI's new milk logo rule follows 2025 draft proposal

The latest amendment follows a draft proposal issued by FSSAI in February 2025, when the food safety regulator invited objections and suggestions from stakeholders on the proposed changes.

The authority said it examined the feedback received before finalising the regulations.

With the new rules scheduled to come into force on July 1, 2028, manufacturers of milk and milk products will have to ensure that their packaging complies with the prescribed logo and size requirements by the deadline.