Meet Bunty Sajdeh, the man behind the success of Virat Kohli and many Bollywood stars

Bunty Sajdeh has become a well-known figure in India, celebrated not only among sports personalities but also among Bollywood celebrities. His exceptional talent management skills have led him to work with the likes of Virat Kohli and several popular Bollywood stars, establishing his reputation as a formidable force in the entertainment industry.

Born into a modest background, Bunty attended Campion School in Mumbai before pursuing higher studies at Bond University in Australia and later at HR College of Commerce and Economics in Mumbai. His professional journey commenced as a talent acquisition advisor at Percept Entertainment, and later, he found his footing at Globosport, where he excelled as the head of entertainment. However, it was his unwavering passion for sports that truly led him to his breakthrough moment in the talent management domain when he founded Cornerstone.

The impact of Bunty's work soon reverberated in the entertainment industry. In December 2020, he collaborated with renowned Bollywood director Karan Johar to establish the Dharma Cornerstone Agency, a venture that rapidly gained prominence by signing high-profile names such as Ananya Pandey and Vijay Deverakonda.


Bunty Sajdeh's family connections further added to his influence, reaching across both Bollywood and the cricket field. His sister, Ritika Sajdeh, joined Cornerstone as a sports manager, expertly handling the careers of cricketers like Virat Kohli and Rohit Sharma. In a twist of fate, Ritika eventually married Indian cricket team captain Rohit Sharma, making Bunty the brother-in-law of the cricketing superstar. Additionally, Bunty Sajdeh is also related to Bollywood actor Salman Khan, as he was formerly the brother-in-law of Sohail Khan.

With his extensive connections and dedicated efforts, Bunty Sajdeh played a crucial role in maintaining the brand image of prominent figures like Virat Kohli. He orchestrated major endorsements and brand deals for Kohli, propelling him to become a prominent face in the Indian advertising industry. Kohli's association with renowned brands such as Puma, Pepsi, MRF, Tissot, Colgate, Samsonite, Audi, and Punjab National Bank (PNB) significantly contributed to his substantial net worth, estimated at around Rs 1,040 crores, primarily driven by lucrative brand endorsements and widespread media presence.

Bunty Sajdeh's relentless work ethic and strategic acumen have undoubtedly paved the way for his clients' success and financial prosperity, most notably Virat Kohli, solidifying his position as a dominant and revered figure in the talent management sphere in India.