Meet Anastasia Kostromitina, Erling Haaland lookalike, who modelled for Dyson and Uniqlo before a viral video left fans convinced they could be twins

Russian model Anastasia Kostromitina, Erling Haaland lookalike, has become the internet's latest viral sensation after social media users were stunned by her striking resemblance to the Norwegian football superstar.

ALSO READ: When is the next episode of Dutton Ranch?

The 24-year-old model from Moscow rose to global fame after her mother shared a light-hearted Instagram video of her recreating Haaland's trademark goal celebration and facial expressions. The clip quickly exploded online, with thousands of fans joking that the two looked so similar they could easily pass as siblings.


ALSO READ: Meet 'the next Albert Einstein' Sabrina Gonzalez Pasterski

Who is Anastasia Kostromitina?

Beyond becoming known as the Erling Haaland lookalike, Anastasia Kostromitina has already built a successful modelling career. The Moscow-based model has worked with several internationally recognised brands, including:

• Clarins
• Dyson
• Uniqlo
• Lamoda

Her growing online popularity is now introducing her to an even larger global audience beyond the fashion industry.

A simple Instagram reel turned into a global viral hit

The video was posted by Anastasia's mother, Mariya, who filmed her daughter copying Erling Haaland's signature celebrations and intense expressions. The reel appeared just a day after Haaland scored twice against Brazil, when the Manchester City striker was already dominating football conversations worldwide.

Within hours, the video spread rapidly across platforms.

According to multiple reports, the original clip amassed more than 107 million views and over 76,000 comments, while dozens of imitation videos added tens of millions more views as the trend gained momentum.

Why everyone says Anastasia Kostromitina looks like Erling Haaland

What caught viewers' attention was the remarkable resemblance between Anastasia Kostromitina, Erling Haaland lookalike, and the football star.

Fans pointed to several shared features, including:

• Long blonde hair
• Blue-grey eyes
• Sharp, angular facial features
• A strong jawline
• Haaland's trademark intense stare

Many social media users joked that they looked like "twins" or siblings separated at birth. Others humorously claimed, "There's no need for a DNA test, it's obvious."

She says people have compared her to Haaland for four years

Although the viral video introduced Anastasia Kostromitina, Erling Haaland lookalike, to millions of people, she said the comparisons are nothing new.

According to the model, people have been telling her she resembles Haaland for more than four years. Initially, however, she wasn't convinced.

"If I'm honest, I went through all the stages of denial."

She told The Sun: "At first I didn't understand how I looked like him. Then I was a little offended. But now I realise that being similar to such a cool athlete – even just physically – is actually not bad at all, so I decided to play on it."

The viral attention keeps growing

The internet's reaction only encouraged Anastasia to embrace the comparison. As more people joined the conversation, the trend continued spreading across social media.

She even admitted that criticism became a sign that the video had reached a much wider audience.

"As soon as the haters appeared in the comments, I realised the video had properly hit the trends. But there are way more kind comments."

She added: "It's nice, haters don't bother me, they just boost the activity."

Why the internet can't stop talking about Anastasia Kostromitina, Erling Haaland lookalike

Celebrity lookalikes have always fascinated social media users, but few comparisons have generated this level of engagement.

The combination of perfect timing, Haaland's global popularity and Anastasia's uncanny resemblance turned a simple family video into one of the internet's biggest viral moments of the week.

Whether fans believe they genuinely look alike or simply enjoy the joke, one thing is certain: Anastasia Kostromitina, Erling Haaland lookalike, has become one of social media's most talked-about personalities almost overnight.