McDonald’s to launch Happy Meals for adults starting October. And it has toys too

Customers in the US will be able to order a Cactus Plant Flea Market Box – which will have a drink, fries and a choice between a Big Mac or a 10-piece box of McNuggets. The meal box features McDonald's iconic bright yellow and red color scheme, as...

Reuters
McDonald's announced this in a press release and a series of teasing social-media posts recently.
Everyone must have enjoyed McDonald’s Happy Meal once in their childhood. To relive those memories, the burger giant is launching a Happy Meal with a Toy for adults from October 3 in the US. Customers in the US will be able to order a Cactus Plant Flea Market Box – which will have a drink, fries and a choice between a Big Mac or a 10-piece box of McNuggets. The meal box features McDonald's iconic bright yellow and red color scheme, as well as pops of other bold colors.

McDonald's announced this in a press release and a series of teasing social-media posts recently.



According to McDonald's, Happy Meal will contain one of four collectible figurines "made just for the Cactus Plant Flea Market box. "Returning McDonald’s mascots Grimace, the Hamburglar and Birdie will join a new one – Cactus Buddy – for the new Happy Meal," McDonald's said in a press release.

Three toys are based on returning McDonald's characters – the Hamburglar, Grimace, and Birdie – while the fourth is a new one called Cactus Buddy.

"We're taking one of the most nostalgic McDonald's experiences and literally repackaging it in a new way that's hyper-relevant for our adult fans," said Tariq Hassan, McDonald's US Chief Marketing and Customer Experience Officer.

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Under the limited period offer, customers will be able to order the Happy Meal in-restaurant, in the drive-thru, by delivery or on the McDonald's App.

The Happy Meal for grown-ups is part of the fast food chain’s collaboration with streetwear fashion label Cactus Plant Flea Market. McDonald’s will also release a tees, hoodies, and special collectibles which, according to the fast food giant, “further explores the storytelling between the two brands, showcasing Cactus Plant Flea Market's uncanny ability to tap into deeply specific nostalgia.”
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