Malabar Gold in Pakistan drama: Indian jewellery brand makes surprise appearance in Dar-e-Nijaat, netizens react

An Indian jewellery brand has sparked a buzz online after its presence was spotted in a Pakistani television drama during a wedding sequence. The brand was Malabar Gold & Diamonds, whose shopping bag featuring its logo was noticed during Abu Bakr and Zaryab’s nikah in Dar-e-Nijaat. Clips of the scene have since circulated on Instagram, with viewers reacting to the unexpected appearance of the Kerala-based jewellery company in the ARY Digital show.

Dar-e-Nijaat, starring Sheheryar Munawar and Dur-e-Fishan Saleem, is among the highest-rated and currently most-watched Pakistani dramas. The ARY Digital show revolves around themes of faith, love, betrayal and redemption.

The ongoing storyline involving Abu Bakr and Zaryab’s nikah has attracted viewers’ attention. During the wedding ceremony, when the bride and groom were exchanging rings, viewers spotted a Malabar Gold & Diamonds shopping bag carrying the brand’s logo.

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The scene was subsequently shared in clips on Instagram, where users quickly focused on the branded bag.

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Viewers question appearance of Indian jewellery brand

One Instagram user shared a clip and wrote, “The whole world is watching Abu Bakr's nikah, while my husband and I are busy noticing Malabar Gold. Were there no other jewellers left in Pakistan? Couldn't ARY Gold have sponsored the jewellery for the nikah?”

Another user shared a similar clip, writing, “Oh my God! Indians, did you notice? Abu Bakar and Zaryab are using Malabar Gold. Malabar Gold & Diamonds Pakistan bhi pahunch gaya.”

A third user wrote, “While everyone is enjoying the nikah, I am focused on the Malabar Gold bag. Why?”

Several other users joined the discussion in the comment sections, with some saying they had also noticed the brand during the scene.

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The viral clips also prompted some viewers to check whether Malabar Gold & Diamonds has an authorised presence in Pakistan.

One commenter said they searched Google after watching the video to find out whether the jewellery company had a branch in Pakistan. The user said there were no authorised showrooms and described the finding as a surprise.

Other commenters focused on the jewellery designs. One praised the brand’s designs, while another said the jewellery looked attractive and noted that actors often wear international brands in television dramas.

“Why does it matter if it is from India?” another user commented.

The online discussion has focused on the appearance of the Malabar Gold & Diamonds bag in the drama. The scene itself does not establish whether the brand formally sponsored or supplied the jewellery featured in the wedding sequence.