Mahindra XUV400verse: Metaverse platform for customers to take SUV’s virtual test drive from home. Check out all features here

Mahindra and Mahindra, today unveiled XUV400verse, powered by Metadome.ai, a metaverse platform, to provide an experience of photorealistic graphics to its consumers.

The platform which aims to unite the brand’s virtual spaces will allow Mahindra customers to have an immersive brand experience and would also allow the users to communicate with the brand directly.

Veejay Nakra, President Automotive Division & Member of Group Executive Board, Mahindra & Mahindra Limited stressed on the fact that this would allow the company to create a superior customer experience. “We invite our community of young SUV buyers and enthusiasts to plug into this experience with their friends and family from the comfort of their homes,” Nakra said.


Nakra explaining further about XUV400verse said, “We are providing an environment that resonates with our next generation of tech-savvy customers, offering them an innovative and immersive experience.”

The official twitter handle of Mahindra XUV400verse shared a short video about it, captioned, “The XUV400Verse is just around the corner. Get ready for an exciting and immersive experience of the future of electric SUVs. Stay Tuned.” (sic). The platform will not only provide an immersive experience to the users but will allow the potential buyers to take a virtual test drive of the SUV and to visit a virtual Mahindra showroom from the comfort of their homes.

Users will also be able to do real-time customizations, change colours, and explore all the other features offered by the SUV with the hyper-realistic 3D car configurator. The platform also has an option for the customers to create their own unique customisable avatar.

Earlier, on the occasion of Ganesh Chaturthi, Anand Mahindra, Chairman, Mahindra Group had revealed the first look of the all electric SUV built by Mahindra & Mahindra, one of the largest SUV producers in the country.

FAQs

Who is Anand Mahindra?
Anand Mahindra is an Indian industrialist who is the chairman of Mahindra and Mahindra group.

What is Metadome.ai?
It is a metaverse platform which hosts XUV400verse.