Looking for a "reel partner-plus-groom": Influencer's matrimonial ad sets new standards

Typically, matrimonial ads outline the criteria a family seeks in a prospective groom or bride. These criteria often include educational qualifications, religious beliefs, occupation, and even physical attributes like height and weight.

However, a recent matrimonial ad posted by a "social media influencer" has taken an unconventional approach, emphasising qualities like comfort in front of a camera and the ability to create relationship-focused content.



The ad in question features a person named Riya, who is seeking a groom that not only fits the traditional criteria but also acts as a "reel partner-plus-groom." The potential groom is expected to collaborate on creating content that incorporates trending music, such as 'Moi-Moi.'

The matrimonial ad has gained attention on the internet, with users finding it amusing and distinctive. Some have humorously referred to it as "Reel-ationship goals" and likened it to a LinkedIn job posting.