Ladakh has gold and India wants the world to know: This GI-tagged superfruit has 10 times more vitamin C than lemon; Piyush Goyal calls it a 'golden treasure'

Union Commerce and Industry Minister Piyush Goyal has highlighted Ladakh’s GI-tagged seabuckthorn, describing the fruit as a nutritional treasure that could boost local livelihoods and promote India’s natural heritage globally. Often called ‘Ladakh Gold’ because of its golden-orange colour, seabuckthorn is known for its rich nutritional profile and ability to survive in extreme climatic conditions.

In a post on social media platform X, Goyal described Ladakh’s GI-tagged seabuckthorn as a “golden treasure of India’s natural heritage”. He highlighted its exceptional vitamin content and nutritional benefits, calling it a remarkable gift of nature. The minister also said the fruit has the potential to empower local communities, create livelihood opportunities and contribute to global wellness.

Seabuckthorn gets the name ‘Ladakh Gold’ from its distinctive golden-orange berries. The fruit grows in the high-altitude regions of Ladakh, including areas situated around 12,000 feet above sea level. Despite the harsh weather and extreme climatic conditions, the plant thrives in the region, making it an important part of Ladakh’s natural biodiversity.

A video shared by Goyal showcased the fruit and its nutritional properties, describing it as a superfruit that can withstand Ladakh’s challenging climate. According to the video, seabuckthorn contains up to 10 times more vitamin C than lemon and is rich in antioxidants. Its ability to grow in extreme conditions also contributes to its distinctive nutritional composition and taste.

Beyond its nutritional value, seabuckthorn has the potential to support livelihoods in Ladakh by creating opportunities for local growers and businesses. Its GI tag also gives recognition to the fruit's geographical origin and distinctive identity. With growing interest in naturally sourced and nutrient-rich foods, the fruit could help Ladakh reach wider domestic and international markets.