'Labubu, the Chinese Bhagwaan': Watch viral video of woman worshipping the doll after girl tells her mother it is a Chinese god

The Labubu doll craze has captivated all, from kids to the elderly. The mysterious doll has now turned from a niche collectible into a worldwide fashion phenomenon. Recently, a video from India went viral, showing a woman worshipping a Labubu doll, believing it to be a Chinese deity. The clip, shared widely on TikTok and X, has sparked amusement and discussion across social media platforms.

Viral video shows unusual devotion

In the video, the woman performs rituals, offers prasad, and shows devotion to the doll. The doll, however, is not a deity but a popular Chinese toy known for its quirky, snaggle-toothed design. The caption on X read:

"An Indian girl told her mother that Labubu is a Chinese god. Just hearing this, she started worshipping Labubu. Jai Labubu."


The video has received mixed reactions. Some found it funny, while others noted how misinformation can spread online. One user wrote, "This is the last generation of innocence." Another commented, "I see a woman who can accept anything.. who sees divinity in everything.. Just Indian things." A third user added, "Maybe you don't fully get what bhakti means. When you're truly devotional, even a toy can become a source of transformation, because of what's going on inside you. You open up to grace, and grace is everywhere."

Labubu: From niche collectible to global fashion trend

Labubu was created by Hong Kong-born artist Kasing Lung and first launched in 2019. Inspired by Nordic mythology, it has gained a strong following among Gen Z and collectors worldwide. Fans often post unboxing videos and showcase limited-edition drops on social media. The dolls have also been spotted with celebrities such as BLACKPINK’s Lisa, Rihanna, and Dua Lipa, often attached to luxury handbags.

Prices for Labubu dolls range from Rs 1,744 for standard editions to Rs 10.5 lakh for rare figures. Despite its popularity, some critics warn about the toy’s supposed negative energy, comparing it to Pazuzu, the demon figure from The Exorcist.