Gulshan Devaiah, known for Kantara's Kulashekhara, says he was told to buy used BMW to boost image—his reply is winning the internet

Actor Gulshan Devaiah, known for his role as Kulashekhara in the recent hit Kantara: Chapter 1, opened up about industry pressures related to maintaining a certain image. According to the actor, he was advised by “well-wishers” to buy a second-hand BMW or Mercedes to enhance his public image.


Speaking to Hindustan Times, Gulshan said, “From their point of view, they are correct because I know how perception works in this industry. But unko please karne ke liye main nahi karunga.” This statement reflects the actor’s decision to resist conforming to external expectations despite industry norms emphasizing appearance.


Career highlights

Gulshan Devaiah has built a reputation for his versatile performances in films like Shaitan (2011), Mard Ko Dard Nahi Hota (2018), and the recent blockbuster Kantara: Chapter 1 (2025), where he played the role of Kulashekhara. Known for choosing unconventional and intense characters, Gulshan has often been praised for his nuanced acting, even as some critics label him “underrated” in Bollywood circles.

Comments on being called ‘underrated’

Gulshan also addressed the frequent label of being “underrated” in Bollywood. The actor acknowledged the term, stating, “Even if people call me underrated as a criticism, I take it positively.” He suggested that this perception is common among actors who choose unconventional or nuanced roles over mainstream commercial projects.

Approach to social media and public persona

On his approach to social media, Gulshan admitted to earlier missteps when interacting with trolls and critics. He told Hindustan Times, “You say nonsense then you realise ki haan ye toh bakwas tha. Ye toh nahi kehna chahiye tha. But I am learning. Nobody is perfect.” The actor emphasized his desire to remain authentic online, engaging candidly with both supporters and detractors.

Industry perceptions and personal stance

Discussing the dynamics of perception in the film industry, Gulshan remarked that while he understands the importance of image management, he chooses not to alter his personality or lifestyle to please others. His comments highlight a broader conversation about the pressures faced by actors in maintaining a marketable image versus staying true to themselves.