Job of your dreams? Mumbai CEO wants a doom-scroller who scrolls Instagram at least 6 hrs a day & binges Reddit’s celeb gossip

For years, parents and teachers have wagged their fingers at people glued to their phones, warning that endless scrolling through social media was a complete waste of time. Now, it seems those very skills could land you a full-time job.

Viraj Sheth, co-founder and CEO of Monk Entertainment, has announced that the company is officially on the hunt for a professional doom-scroller. And yes, it’s precisely what it sounds like.

What exactly is a doom-scroller?

The term “doom-scrolling” usually refers to the habit of endlessly refreshing feeds, soaking up news, gossip, and general online chaos, often to the detriment of one’s mental health. But at Monk Entertainment, this habit has been rebranded into a professional role.


According to Sheth’s post on LinkedIn and Instagram Stories, the new hire will essentially “doom-scroll and be aware about the latest in the creator world.” In short: stay plugged into everything that’s trending, buzzing, or brewing online.

The unusual job requirements

Unlike traditional job listings that call for degrees and years of work experience, this vacancy has its own peculiar checklist. The ideal candidate must:

• Prove they spend at least six hours a day on Instagram and YouTube, with screenshots as evidence.
• Be “obsessed with creators and creator culture.”
• Know every new content creator “on the block.”
• Religiously consume Reddit’s InstaCelebsGossip subreddit, treating it like the morning paper.
• Be fluent in both Hindi and English.
• Have no problem using Excel (because, of course, spreadsheets find their way into everything).

The role is full-time and based in Mumbai, with Sheth promising a “very competitive” salary, though the exact figure has not been revealed.

The internet reacts

As you might imagine, the post triggered a wave of amused reactions online.

“Is 19 hours ok or am I overqualified?” joked one LinkedIn user.

“Once upon a time, being ‘addicted to social media’ was a red flag. Now, it’s a career path,” another quipped.

A third chimed in: “Finally someone is paying off for the long screen time hours!”

How to apply

Applications are open via careers@monk-e.in, with “doomscroller” as the subject line. And here’s the catch, Sheth insists that applicants show some humour and personality in their emails, explicitly stating: “Do not use ChatGPT for it.”

So, for those who’ve been told off for wasting their lives online, this may just be the moment to shine. After all, when life gives you endless feeds and hours of screen time, why not turn it into a pay cheque?