Jeff Bezos's brief stint as a product reviewer on Amazon comes back to haunt him on X

In the early 2000s, Jeff Bezos, the founder of Amazon, briefly stepped into the role of a product reviewer on his e-commerce platform. During this time, the tech magnate shared his thoughts on six different products. Recently, one of these retro reviews has made a comeback on the internet, drawing the interest of SpaceX and Tesla Chief, Elon Musk.

Bezos's vintage review, dating back to 2006, focused on a bottle of Tuscan Dairy Whole Vitamin D Milk. His succinct review stated, "I have been an avid milk drinker since my birth. However, I am not certain if it was Tuscan."

This review gained newfound attention when a user named Trung Phan posted it on the microblogging platform X with the caption, "Jeff Bezos has 9 product reviews on Amazon...including this gem on a jug of Tuscan milk." In response, Elon Musk reacted to the post with a laughing face emoji.


This light-hearted review sparked a wave of reactions on social media. One user chimed in, calling Bezos a "Legend" and suggesting that the popular milk alternative, Oatly, might offer him a hefty sum to switch. Another user expressed surprise, asking, "You could buy milk on Amazon in 2006?" While some appreciated Bezos's decision to cease writing reviews, others lauded his choice to leave the milk review intact, stating, "Keep looking forward, never look back," among other humorous responses.

According to Amazon's records, Bezos's earliest review dates back to March 17, 2000, and was dedicated to the 1997 Academy Award-winning movie 'Life is Beautiful.' In this review, Bezos awarded the Italian film a five-star rating and commended it for being "hysterically funny and simultaneously a tear jerker -- it's ultimately very uplifting." He also praised the cinematography and recommended watching the film with subtitles to fully appreciate Roberto Benigni's acting and passion.

The unexpected revival of Jeff Bezos's vintage Amazon reviews has offered a lighthearted glimpse into the early days of the e-commerce giant and has amused the online community, including Elon Musk. It serves as a reminder that even tech titans can find amusement in the simplest of reviews and moments.