iPhone Duo Santy Sharma: Rapper's ‘sell a kidney’ joke goes viral after Apple reveals new prices

Santy Sharma has turned Apple’s first foldable iPhone into the subject of an internet-style joke about the cost of premium smartphones. The Indian rapper, singer and digital creator shared an AI-generated image of himself with the iPhone Duo, using the familiar “sell a kidney” joke to exaggerate how expensive the device can seem.

Sharma captioned the post, “iPhone Duo itna mehenga hai ki mene socha!” and described the image as an AI-generated, purely sarcastic take on the phone’s price. The post is presented as satire, with no indication that Sharma was making a genuine claim about selling a kidney or undergoing any medical procedure.

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A post shared by Santy Sharma (@santy_sharma_official)

Santy Sharma turns iPhone Duo price into a joke

Sharma’s post comes shortly after Apple unveiled the iPhone Duo on September 9, 2026. The device is the company’s first foldable iPhone and opens to reveal a 7.6-inch inner display. Apple says the smartphone is powered by its A20 Pro chip and features dual-display functionality and new AI-related features.


The iPhone Duo starts at Rs 2,99,900 in India. Apple is scheduled to begin taking pre-orders in the country on October 16, with the device set to become available from October 23.

That price point forms the backdrop to Sharma’s joke. Rather than offering a serious assessment of the iPhone Duo, the creator used exaggerated humour and an AI-generated visual to react to its premium positioning.

Why the ‘sell a kidney’ joke is familiar online

The kidney reference used by Sharma is a long-running internet joke associated with products or purchases perceived as exceptionally expensive. His post adapts that familiar exaggeration into an AI-generated image centred on Apple’s latest flagship smartphone.

The timing also puts the post in the middle of a major product launch for Apple. With the iPhone Duo introducing a foldable form factor to the iPhone lineup, its large internal display, A20 Pro chip and premium pricing have made it a natural subject for online reactions and humour.

Santy Sharma’s move from music to digital content

The post also reflects Sharma’s broader presence beyond music. Known as an Indian rapper and singer, he has also developed a profile as a digital creator, allowing him to participate in conversations around major technology launches and other trending subjects.

In this case, his “kidney sold” joke is framed as satire rather than a serious criticism of Apple or a literal personal account. The AI-generated image combines a familiar internet gag with the high price of the iPhone Duo to create a humorous reaction to the company’s latest product.