'i' in Apple iPhones: Here is tale of its origins

Apple’s signature lowercase “i" seems to be constant since 1998.

ETBrandEquity
Today many people across the globe use iPhones. Tech giant Apple has established its name in the market, and its signature lowercase “i" seems to be constant since 1998 when the first iMac was introduced. The prefix has been used in all Apple products. Let us see how the ‘i’ came into existence.

The story goes back to when the co-owner of Apple - Steve Jobs, was brought back to the company to save it from falling apart. The co-owner discovered the computer that was supposed to revive Apple back to the top. It was a Macintosh with one significant improvement: it gave users access to the Internet.

In 2012, Ken Segall, who gained fame with Apple's famous Think Different advertising campaign, revealed to the New York Times that Steve Jobs had wanted the new machine's moniker to refer to the Macintosh. Since the product launch was only a few days away, the team also had to think of a name quickly.


Names like MacRocket, Macster, and MacMan were therefore created. Though Segall didn't like MacMan, Jobs did. The machine seemed like a toy to him because it reminded him of Pacman. The team came up with five names after some thought, with "iMac" being the final one ". Segall claimed that they could list the meanings of this word, such as ‘I’ for the Internet, the imagination, and the individual. Jobs first disliked the name, but after about a week, he had come to like it and was prepared to proceed.

The meaning of that “i" was broad and it could be adapted to other machines too. Apple products can nowadays do a lot more than just connecting to the Internet. And the idea of what the letter means still persists.

FAQs:

  1. When was the first iMac introduced?
    iMac was introduced in 1998.
  2. Who is the co-founder of Apple?
    Steve Jobs is the co-founder of Apple.
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
Download
The Economic Times News App
for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › News › Trending › 'i' in Apple iPhones: Here is tale of its origins
Text Size:AAA
Success
This article has been saved

*

+