‘I don’t like to fight, but if I have to...’: Shark Tank’s Anupam Mittal says Big Tech ‘do more evil’

Shaadi.com founder and Shark Tank India judge Anupam Mittal has taken to social media to hail a recent ruling by the Bombay High Court in favour of Shaadi.com.

In a post, Mittal said the court last week ruled against domain squatters misusing the Shaadi name.
“Not imitators. Not competitors. Straight-up lookalikes designed to confuse users and siphon trust,” he wrote.


“I don’t like to fight, but if I have to, I go all in,” Mittal said, adding that the judgment recognised Shaadi.com as a “well-known trademark” under Indian law and awarded costs of Rs 25 lakh along with interest.

Taking aim at domain squatters, Mittal said brands are not built on logos alone. “They’re built on decades of spend, consistency, customer faith, and restraint. Yet squatters show up late, copy the recall, and free-ride,” he wrote.

Mittal also criticised Big Tech companies for, according to him, normalising such practices. “Globally, Big Tech has monetized brand keywords and disintermediated the very companies that built demand in the first place. They do more evil,” he said.

Calling the verdict a landmark moment, Mittal said the ruling goes beyond one company. “This judgment matters. A lot. It shows Indian courts are finally recognising that intellectual property isn’t a technicality — it’s the economic engine of brand trust,” he said, describing it as a major win for Indian brands and legal professionals “playing the long game.”