Hrithik Roshan, Zomato in spot over ad mentioning Ujjain's famous Mahakal Temple

Actor Hrithik Roshan is in the line of fresh troll fire after two priests of Ujjain's famous Mahakal temple demanded the online food delivery firm Zomato withdraw an advertisement featuring the star as it offended Hindu sentiments.

In the ad, Roshan says he felt like having a "thali" (food platter) in Ujjain so he ordered from Mahakal. The Mahakaleshwar or Mahakal temple of Shiva in Ujjain is one of twelve `Jyotirlingas' which attracts devotees from across the country.

Priests of the temple wanted Zomato to tender an apology. Devotees are served `prasad' on a thali and the ad hurts the feelings of Hindus, they claimed. They also approached Ujjain district collector Ashish Singh who is the chairman of the Mahakal temple trust and sought action against the company so that no one mocks the Hindu religion again, the priests said. Speaking to reporters, Singh termed the ad as "misleading", saying that the temple offers free meals as `prasad' and it is not sold.





The actor was at the receiving end on Twitter earlier after he extended support to Aamir Khan's Laal Singh Chaddha. Roshan had praised the film, which did not go down well with netizens. Many Twitter users started trending the hashtag, #BoycottVikramVedha, his upcoming film, and many even threatened to boycott the film.