How a Gurgaon firm got Rs 1 crore funding from Shark Tank

A Gurugram-based startup working with traditional Indian art forms has secured Rs 1 crore funding on the latest season of Shark Tank India. The company, MeMeraki, received the investment from four investors on the show in exchange for a 4% equity stake, taking its valuation to ₹25 crore.

MeMeraki closed the deal with investors Varun Alagh, Namita Thapar, Kunal Bahl and Viraj Bahl. The founder had initially sought ₹50 lakh for 1.67% equity, but the investors came together with a revised offer of ₹1 crore for 4%.

What the startup does

Founded in 2019 by Yosha Gupta, MeMeraki operates as a technology company and enterprise solutions platform for Indian art forms. The company works with more than 500 artisans across over 300 crafts and serves customers in more than 40 countries.

The business has two segments:
● A consumer segment offering workshops and handcrafted products
● An enterprise segment providing installations, murals and cultural projects for organisations

The company said its revenue mix is about 60% from consumers and 40% from enterprise clients.

Gupta said the funding will help the company strengthen its technology and expand its enterprise partnerships. It will also invest in structured onboarding and training of artisans.

“We have focused on building systems that allow artisans to participate in larger commercial projects without compromising on authenticity. The next phase is about scaling those systems,” she said after the episode aired.

MeMeraki said it has worked with organisations such as GMR Hyderabad Airport, the Ministry of Culture, Science City Kolkata and Apollo Hospitals.

The startup had earlier raised funding from Next Bharat Ventures, backed by Suzuki Motor Corporation.