Here's why Apple's Phil Schiller is working 80 hours a week

Phil Schiller, Apple's former Senior Vice President of Worldwide Marketing, has been working nearly 80 hours a week to defend the company's App Store against mounting criticism and antitrust allegations, according to a recent report by The Wall Street Journal (WSJ).

Schiller's Dedication:
Described by those close to him as deeply passionate about Apple, Schiller's advocacy for the App Store has been relentless. He responds to emails promptly and is known to answer phone calls at any time, showcasing his commitment to his role.


Defending the App Store:
Schiller, along with other executives like Greg Joswiak and Eddy Cue, oversees the App Store. Despite speculation that his transition to Apple Fellow in 2020 was a step towards retirement, Schiller has emerged as one of the most vocal defenders of the App Store.

A Vision for the App Store:
In an interview with Fast Company, Schiller expressed his commitment to making the App Store the safest and best place for users to get apps. He believes that Apple's collaboration with developers has benefitted users and the developer ecosystem.

Legal Battles and Advocacy:
Schiller played a crucial role in Apple's legal battle with Epic Games in 2021, defending Apple's practices and investment in the App Store. He continues to advocate for the App Store amid legal challenges and criticism.

Echoes of Steve Jobs' Vision:
Schiller's strong advocacy reflects Apple's long-standing vision, often attributed to co-founder Steve Jobs. His dedication to the App Store's integrity and innovation is seen as a continuation of Jobs' legacy within the company.

Phil Schiller's unwavering commitment to defending the App Store highlights Apple's stance on maintaining a safe and innovative platform for users and developers alike. His dedication and advocacy reflect the company's ongoing efforts to uphold its principles in the face of criticism and legal challenges.

(With inputs from TOI)