Here's how a Chinese influencer's rich marriage advice brings in Rs 163 crore a year

Le Chuanqu, famously known as Ququ Big Woman, has drawn widespread attention in China for her unconventional approach to relationships, earning 142 million yuan (approximately ₹163 crore) per year. She teaches women how to marry rich men, leveraging social media platforms to disseminate her advice and gain a substantial following.

Teaching Wealth Through Relationships

Le Chuanqu provides courses, consultations, and workshops designed to help women secure wealthy partners. Her course "Valuable Relationships" costs $517 (Rs 43,179), while one-on-one consultations during her live streams are priced at $155 (Rs 12,945). Private counseling packages exceed $1,400 (Rs 1,16,927) per month. In addition to online content, she hosts workshops and seminars for in-depth dating strategy guidance.

Controversial Advice and Bans

Her advice often stirs controversy. Ququ views relationships and marriage as transactional, referring to marriage as being "inside the fortress," money as "rice," and pregnancy as "carrying a ball." She bluntly states, "All relationships are essentially about benefit exchanges. Everything should be used to boost my advantage and empower me." This perspective led to her ban from Weibo for promoting unhealthy relationship views and incorrect values. Despite this, she continues to use AI techniques to promote her business and direct customers to private channels.

Public Opinions Divided

Public opinion on Ququ's methods is split. Some see her approach as practical and empowering. A user commented, "Her approach is understandable. What's wrong with wanting both love and money? This is a realistic society. Why shouldn't people strive for better?" Another supporter stated, "She has profoundly impacted me this year. I've learned fundamental concepts like goal orientation and leveraging everything to empower myself. Her insights into recognizing a man's true nature are invaluable. I highly recommend her."

Criticism and Allegations of Hypocrisy

However, many criticize her methods as unethical and hypocritical. A critic highlighted, "She teaches girls to use men as cash cows and encourages competition among women. But she earns her living by working hard and relying on her efforts. Isn't that hypocritical?" Another pointed out, "She teaches girls to use men as cash cows and encourages competition among women."

Business Model

Ququ's business model revolves around leveraging major social media platforms in China. Her popularity soared due to her direct and often blunt advice on securing financial stability through relationships. Despite the backlash, her business remains lucrative, tapping into the desires of many seeking financial security.

Le Chuanqu's rise as a "love guru" highlights the complex dynamics of modern relationships in China. While her methods are controversial, they resonate with many individuals striving for financial security through marriage. The debate over her approach continues, but her significant influence in the realm of love and money remains undeniable.