Handwritten Steve Jobs advert auctioned for over Rs 1 crore

An extraordinary handwritten advertisement by Steve Jobs has recently garnered a remarkable sum of over $175,000 (equivalent to Rs 1.4 crores) in a notable sale. This piece of history provides a rare insight into Jobs' creative genius and meticulous attention to detail, setting him apart in the industry. Auctioned by Boston RR Auction, this document holds exceptional value as it was personally crafted by Steve Jobs for the Apple 1 computer. Through this artifact, we catch a glimpse of the early days of Apple's origin in Jobs' garage and his unwavering entrepreneurial spirit.

Steve Jobs' signature is prominently featured in the advertisement, accompanied by his parents' home address, contact number, and the address of the Apple headquarters, where the iconic journey began.


The significance of this auction is rooted in the fact that the Apple 1 was a groundbreaking leap, being the world's first-ever personal computer. It heralded the birth of Apple as a company and ignited the personal computer revolution. Notably, the computer employed cutting-edge microprocessors like the 6800, 6501, or 6502, making computing accessible to everyday individuals, not just corporations or research institutions. The advertisement underscores the use of the 6800, 6501, and 6502 microprocessors.

In the ad, Jobs suggests the preference for the 6501 or 6502 microprocessors due to the availability of software. The Apple-1 computer had the capability to support up to 65 peripherals and accessories, facilitated by an "edge connector." The computer was composed of 58 integrated circuits, with 16 of them dedicated to memory (RAM).

In a nod to the future, Jobs alludes to something termed "basic on the way (ROM)" within the ad. This concept refers to software stored directly in the computer's memory. While not realized in the Apple-1, this idea found its realization in the subsequent Apple II model.