Giant Jacquemus handbags ride on the streets of Paris, watch video

Luxury fashion brands surely know to set the trend. One such brand surely became the the talk of town in Paris after it shared an amusing video on Instagram. Jacquemus, a Parisian fashion label founded by designer Simon Porte Jacquemus, posted a video on its Instagram handle as a marketing splash: giant versions of its Le Bambino bag on wheels, moving on the streets of Paris.

In the video, people can be seen traveling inside the Jacquemus-branded trolleys riding in the street next to cars and other vehicles. If you zoom in, you can see 'Bambino' and 'Jacquemus' are written on the road next to the vehicles.

While the video got people excited, a representative from the brand confirmed to POPSUGAR that the video is a 3D rendering and you can’t ride on the Jacquemus bags.


The video shared by the luxury brand with a caption, "I think I like Paris now."

Netizens Hail Marketing Strategy of Jacquemus

The Instagram post was flooded with comments with people appreciating the creativity of the fashion brand. One user wrote, "I don’t know who is doing your marketing, but this team is super talented. Amazing work," someone added: "Obsessed with how your mind works."

Another user said, “It has always been my dream to be run over by a huge Jacquemus handbag,” a user wrote, with another saying, "OMG!!!!! So creative! GENIUS."

While people can’t stop talking about the giant bags, Jacquemus, on the contrary, is well-known for its incredibly tiny Le Chiquito mini handbag. As oversized bags are back in trend, this latest video has left people wondering about the brand’s next move.

Earlier, the brand also ventured into another category and opened a pop-up shop at Galeries Lafayette in Paris, featuring huge bucket hats, toasters with Jacquemus-branded toast, larger-than-life bags, and branded washing machines, among other items.

FAQs

Q1. Who is the owner of Jacquemus?
A1. Jacquemus is a Parisian fashion label founded by designer Simon Porte Jacquemus.

Q2.Why is Jacquemus famous?
A2. Jacquemus is widely known for its incredibly tiny Le Chiquito mini handbags.