'China has DeepSeek, we have DeepSnaan': Digital dip service for Rs 1,100 at Mahakumbh 2025 sparks debate

A new service offers a "digital snan" (holy dip) at the Mahakumbh Mela 2025 for those unable to attend. An entrepreneur collects photos sent through WhatsApp and immerses them in the Sangam, the confluence of the Ganga, Yamuna, and mythical Saraswati rivers, for Rs 1,100.

Digital scan service draws mixed reactions

A video of a local entrepreneur in Prayagraj promoting this service has surfaced on social media, drawing varied responses. Many users criticized the commercialization of religious practices. One comment read, “U r making mockery of your sanatan dharma, do u have any shame?” Another user remarked, "China have DeepSeek, so what we have DeepSnaan."

Some users referenced traditional beliefs, with one stating, "Ram Naam Ki Loot Hai, Loot Sake To Loot. Anth Kaal Pachhtayega Jab Praan Jayenge Chhoot." Others labeled the service as "Andhbhakti" (blind faith). A user added, "Gajab topibaz hai."

Similar business models gain traction

Earlier, a similar initiative gained attention when industrialist Harsh Goenka shared a pamphlet on social media about a comparable service, captioning it, "Salvation now available on WhatsApp."

Unprecedented turnout at Mahakumbh Mela 2025
The Mahakumbh Mela began on Paush Purnima (January 13, 2025) and will conclude on February 26. The government reports that more than 52.96 crore pilgrims have taken a dip so far, surpassing initial estimates of 40 to 45 crore.

Despite incidents like the stampede on Mauni Amavasya, the influx of devotees remains strong. By 6 PM on Sunday, 1.36 crore people had performed the ritual dip, showing no decline in participation.