'CEO ki bhi nahi chalti maa ke aage': Zorcha founder Archit Mehrotra video call gets hijacked by his mother, and the internet is in splits

A clip of Archit Mehrotra, co-founder of the AI-startup Zorcha, has gone viral over Instagram this week, and it has nothing to do with growth hacks or DM automation. It's just a mother, a plate of food, and a son who forgot he was still live on a team call.

What actually happened in viral CEO meeting

The video opens mid-meeting. Archit is on screen with his team when his mother walks in from somewhere off-camera. Her only agenda: the food has been sitting out for a while now, and she wants to know why he hasn't eaten yet.

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Archit, clearly trying to keep things professional, tells her a meeting is on and asks why she's chosen this exact moment to walk in.

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Pat comes the reply, so what if a meeting is going on, the food is on the table, you need to eat. No negotiation, no follow-up questions. Just a mother stating a fact.

The real twist lands after the call ends. Archit turns to his team and asks the question every one of us has feared at some point in our WFH lives, "wasn't I on mute?" Spoiler: he wasn't. The entire exchange had gone out live to everyone on the call. One teammate doesn't let the moment pass either, cheekily remarking that this is what you get for scheduling a meeting on a Sunday.

Caption Says It All

Archit captioned the reel simply, "maa to maa hoti hai" (a mother is, after all, a mother), and honestly, that's the whole story in four words. Underneath ran a line that's now doing the rounds as its own quote: that even a CEO's title means nothing the moment mom walks into frame.

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Why Everyone's Relating To This

It isn't just the awkwardness of an unmuted mic that's got people watching this on loop. It's how instantly familiar it feels. Doesn't matter if you're heading a boardroom or sitting in a college lecture, the second a parent decides food comes before your schedule, the schedule loses. Comment sections have turned into a competition of who's had it worse, with people trading their own version of getting caught by a parent mid-call, mid-exam or mid-anything.