Bombay Shaving's Shantanu Deshpande apologises for his "18 hours a day" work advise to freshers

Bombay Shaving Company CEO Shantanu Deshpande has apologised for his "don't do rona dhona advise" to freshers in which he had told new comers to work 18 hours a day. He clarified that his message was taken out of context but admitted that the post could have been worded better.

"To those who were hurt by my post - apologies for the same. I recognise the need for nuance and context," he wrote in a LinkedIn post.

"To those who sent nasty 'your son is a slave owner' messages to my parents and thousands like those - You won," he added.


Shantanu shared an interview with ET Now to present his point of view better.

Clarifying about his controversial post, he said he meant to say that between 22 and 27 years, young professionals are maximum on opportunity and minimum on liability, they have fewer responsibilities, that gives them the chance to work hard and hone their skills and build "significant muscle".

The apology comes two days after Deshpande had advised freshers to work "18 hours a day for at least 4-5 years" of their initial career. In his LinkedIn post he had also advised new comers to work hard instead of looking for work-life balance and told them to not "do random rona-dhona (cribbing)".

The post had triggered severe criticism on social media.