Besides food, users also searched for 'girlfriend' and 'dulhan' on Zomato in 2024

Zomato’s annual customer insights report for 2024 highlighted some surprising trends. The platform revealed that 4,940 users searched for "girlfriend" and 40 searched for "dulhan" while using the app. The report provided a snapshot of user behavior and ordering patterns.

Delhi-NCR leads in orders placed

In 2024, Delhi-NCR recorded 12.4 crore orders, surpassing Punjab, Haryana, Uttar Pradesh, and Rajasthan combined, which collectively accounted for approximately 10 crore orders. Bengaluru placed 30 lakh more orders than Mumbai, yet Mumbai tipped about Rs 3 crore more than Bengaluru.

Order patterns and peak days

Zomato’s busiest day was May 12, with 34.8 lakh orders. Conversely, January 29 witnessed the lowest volume, with 16.8 lakh orders. The report underscores the continued growth of quick commerce and food delivery platforms.

Record demand during New Year’s Eve

The demand for quick commerce platforms, including Zomato, Blinkit, Swiggy Instamart, and Zepto, soared on New Year’s Eve 2024. Blinkit CEO Albinder Dhindsa noted on X, “We have already crossed the total number of orders we did on NYE 2023. Happened around 5 pm today!” Dhindsa added that Blinkit achieved its highest-ever daily orders, orders per minute, and total tips given to delivery partners in a single day.

The data reflects changing consumer behavior and the growing reliance on quick commerce for various needs.